An educational institution's marketing landing page and SEM received customers

The project background

customer is an education and training institution, which mainly relies on advertising to attract customers. However, the conversion rate of the original landing page is low and advertising fees are seriously wasted.

Needs and challenges

• The advertising click-through rate is high, but the form retention conversion is low
• . It is necessary to cooperate with bidding and launch to do AB testing and continuous optimization

Solution

We have designed and developed a high-conversion marketing landing page for it: refining course selling points, optimizing first screen and action buttons, adding student cases and trust endorsements; cooperating with SEM bidding hosting to optimize keywords, bids and ideas, and conducting AB testing on multiple versions of landing pages and continuous iteration with data.

Implementation results

The conversion rate of landing page forms increased by 180%, and effective customer acquisition costs decreased by 45%. After cooperating with bidding trusteeship, the number of clues increased by 70% year-on-year, and the registration rate increased significantly.

Customer feedback

"For the same budget, the number of effective leads we have now doubled, and the cooperation of the delivery team is also smooth. "

Project highlights,

• selling point refinement + high-conversion page structure design,
• AB testing continues to be optimized, using data-driven growth
• and SEM hosting linkage, doubling the number of clues,

service coverage and business

Tiantian Technology has long provided corporate website construction-related services to all parts of the country and surrounding areas, including Education and training institutions, Weixin Mini Programs development, e-commerce systems, SEO optimization and GEO optimization, etc. With localized response, remote delivery and transparent pricing, we help companies across the country gain online customers and grow their brands.

If you need services related to corporate website construction, please call 180 2263 1945 for free consultation to obtain exclusive plans and quotations.