The core mechanism of ChatGPT search
The search function of ChatGPT integrates Bing search engine and its own knowledge base. When users ask questions, ChatGPT will integrate network search results and training data to generate answers, and cite sources in the answers.
ChatGPT's preference for referencing content
- Priority given to authoritative sources: Wikipedia, government websites, and well-known media have the highest citation rates for their content.
- Structured data bonus: Pages with schema tags are easier to understand and reference
- Time sensitive content is favored: The citation rate of content published or updated in the past 6 months has increased by 40%.
- High weight of English content: The citation probability of English content is about 30% higher than that of Chinese content
ChatGPT SEO Optimization Key Points
1. English Content Layout- Even for Chinese users, it is recommended to synchronize the establishment of an English version of enterprise information and core content, as the underlying index of ChatGPT is mainly in English..
2. Schema Structured Tags- Schema tags such as Organization, FAQ, Article, Product must be added to the website to help ChatGPT accurately understand the content..
3. Source citation construction - Establish citation links on Wikipedia, authoritative media, and industry association websites to create a citation network effect.
4. Real time content updates- Maintain the freshness of website content and regularly release industry insights and news updates..
Practical suggestions
Enterprises should prioritize improving the English version of their company introduction and core product information, and then add complete schema tags. If this step is done well, the ChatGPT citation rate can be increased by over 60%.