Project Background
A precision component manufacturer with an annual export value of 30 million US dollars. Traditional customer acquisition relies on Alibaba International Station and exhibitions, and the cost of customer acquisition has been increasing year by year. In 2026, it was found that more and more overseas buyers are searching for suppliers through ChatGPT.
Core Challenge
- Overseas B2B buyers are accustomed to using English to search for suppliers through AI
- The content of the company's English website is weak, and AI cannot obtain effective information
- Competitors already have an advantage on traditional B2B platforms and need new breakthroughs
Multilingual GEO Strategy
English official website reconstruction
- Establish a complete English corporate website, add Organization and Manufacturer schema
- Create independent English pages for each product, including technical parameters, application scenarios, and certification information
- Add FAQ page to cover common questions from buyers
- Publish company qualifications, ISO certification, and patent information
Multi platform information construction
- Create a company entry on Wikipedia (meets inclusion criteria)
- Establish a company homepage on LinkedIn and regularly publish industry content
- Improve information on B2B directory platforms such as ThomasNet and IndustrieNet
- Post factory visit videos and production process demonstrations on YouTube
Industry authority construction
- Publish industry white papers and technology application cases
- Participate in international industry exhibitions and release exhibition news
- Obtain industry media coverage and citations
Effect data
| Indicator | Before optimization | After optimization (5 months) | |
|---|---|---|---|
| AI search for brand mentions/month | Very rare | Monthly average of 300+times | |
| AI channel inquiry/month | 3 | 42 | |
| AI inquiry transaction rate | - | 12% | |
| AI customer acquisition cost | - | About $80/inquiry |
Experience summary
The GEO core of B2B foreign trade enterprises is multilingual content+industry authoritative construction. ChatGPT and Gemini have stronger processing capabilities for English content, and comprehensive English enterprise information is the foundation for overseas AI search and customer acquisition. The B2B procurement decision-making cycle is long, and the trust endorsement value brought by AI recommendations far exceeds direct customer acquisition.